In response to many, many demands to know how all this came about, a brief history of Pimp That Snack is as follows:

Early April, 2006, I, Pete (hereafter known as the Pimp Daddy, or PD for short) bought a couple of new KitKat Chunky with Peanut Butter bars that are widely available in the UK.

Out of a combination boredom and curiosity, I took it upon myself to replace the Peanut Butter inside the bar with some of the store-bought conventional variety. The peanut butter was replaced, the bar reassembled, and taste-tested with favourable results.

Having documented these shenanigans in pictures I then posted it up on a popular website forum which received a lot of interest. At the suggestion of someone else I turned the concept into a website and PimpThatSnack was born. Since then the site has had a wealth of attention - in the early days crashing under the sheer load of visitors - and has since been posted on message boards all around the globe.